For centuries, edible bird’s nest has been revered as a symbol of luxury and wellness in Asian culture, cherished especially by women. For Hsu’s brand, I crafted packaging that speaks to younger customers, featuring three vibrant flavor options that pop with color. A nest-inspired background pattern conveys
the product’s pure essence, reinforcing its unique identity.
Launched 2023
Hsu’s Bird’s Nest Drink
Pattern - Drawing inspiration from the intricate weave of a real bird’s nest, I crafted an abstract background pattern of flowing, simplified lines that capture the essence of the product’s natural form. This textured design adds movement, transforming the packaging into a visual expression of nature’s elegance.
Labels - Printed on transparent label stock, the design lets the product’s natural beauty and rich flavors
shine through, creating an inviting experience that connects customers both visually and emotionally with what’s inside.
