Celebrated the 50th anniversary of Hsu’s Ginseng by designing an icon, promotional stickers, and gift sets
for marketing campaigns. Developed two signature gift box concepts: one showcasing American ginseng
roots as collectible art, and the other featuring a curated selection of products as a giveaway set. Both designs incorporated elements inspired by the company name and ginseng leaves, strengthening brand recognition. With a minimalist approach and attention to detail, the red and gold color palette delivered
a refined, festive presentation that enhanced the visual and emotional impact of the anniversary souvenirs.
Launched 2024
Anniversary Gift Boxes
Pods - Designed pod-style packaging to protect delicate dried ginseng slices, maintaining freshness, convenience, and precise portions. Featured a gold foil stamped 50th Anniversary icon on the cover to emphasize the product’s premium quality and to celebrate its specialty.
50th Celebration Symbol - The icon design honors Hsu’s 50 years of dedicated ginseng farming in
Wausau, Wisconsin, celebrating our rich heritage and commitment to quality. As part of this milestone,
the icon will be applied to current packaging as a sticker or printed on various materials, sharing our
achievement with customers globally.
